Howdy. I'm Shelly.
I'm an art director and designer with a passion for branding and visual storytelling. My strengths are in combining design-forward thinking and problem-solving strategies to build a cohesive brand and customer experience at every level of engagement. I value creativity, research, and empathy-driven design. I have experience in higher ed, advertising, branding, customer experience, creative strategy, retail design, print and publication design, illustration, and web and digital media.
My favorite projects have included brand and customer experience, message driven designs, typography and illustration. I thrive on being creative and love to collaborate. In addition to design, I like to sew, draw, paint, write, photograph, and DIY anything I can. I'm a native Texan now living in Oregon, and nature is a major source of inspiration, along with music, biking, and traveling.
I have a Bachelor of Fine Arts in Design with over ten years of professional experience as an in-house and freelance art director and designer. Currently open to full-time remote positions, contract or freelance work. View my resume on LinkedIn or connect with me on Instagram or Dribbble.
My favorite projects have included brand and customer experience, message driven designs, typography and illustration. I thrive on being creative and love to collaborate. In addition to design, I like to sew, draw, paint, write, photograph, and DIY anything I can. I'm a native Texan now living in Oregon, and nature is a major source of inspiration, along with music, biking, and traveling.
I have a Bachelor of Fine Arts in Design with over ten years of professional experience as an in-house and freelance art director and designer. Currently open to full-time remote positions, contract or freelance work. View my resume on LinkedIn or connect with me on Instagram or Dribbble.
Design is the silent ambassador of your brand. -- Paul Rand
Accolades:
Gold Award for Admit Box Experience, Collegiate Ad Awards, Willamette University, 2020
Gold Award for Counselor Road Piece/Mailer, Collegiate Ad Awards, Willamette University, 2020
Gold Award for Out-of-Home Campaign/Billboard Designs, ADDY Awards, AAF 2018
District Bronze for Billboard Designs, ADDY Awards, AAF 2018
Gold Award for Billboard Designs, Collegiate Ad Awards, Texas Wesleyan University 2017
Gold Award for Alumni Magazine Cover Illustration, Collegiate Ad Awards, Texas Wesleyan University, 2016
Gold Award for Athletics Brand Design (logo and assets), Collegiate Ad Awards, Texas Wesleyan University, 2016
Bronze Telly, Concept and Art Direction, Football Launch Commercial "This is our year", Texas Wesleyan University, 2016
Gold Award for University Annual Report, Collegiate Ad Awards, Texas Wesleyan University, 2015 & 2016
Silver Award for Direct Mail Campaign, Collegiate Ad Awards, Texas Wesleyan University, 2014
Best of Show for Integrated Campaign, Educational Digital Marketing Awards, Texas Wesleyan University, 2014
President's Recognition & Staff Recognition, Texas Wesleyan University, 2013 & 2014
Bronze Award for Integrated Campaign, Higher Ed Marketing Awards, Texas Wesleyan University, 2013
Silver Award for Direct Mail Campaign, Collegiate Advertising Awards, Texas Wesleyan University, 2012
Performance Award for Creativity & Innovation, HRsmart, 2008
Best Advertising Campaigns, Art Institute of Dallas Portfolio Show, 2007
Graphic Design Departmental Scholarship, Art Institute of Dallas, 2006
Appearances:
UCDA, Design Summit, Session Presenter, San Diego, 2018
DWCo., Guest blog "Why great designers don't settle for mediocre work", 2018
Stamats Adult Learners Conference, General Session Presenter, Huntington Beach, 2017
UCDA Design Conference, Session Presenter, San Antonio, 2016
Case Conference (Council for Advancement & Support of Education), Session Presenter, Dallas, 2016 & 2017
Texas Love Hand Lettered Shirt on Cottonbureau.com, 2015 & 2016
BuzzFeed.com Father's Day Feature, "The Dad Abides" greeting card, 2014 (Also sold on Lebowskifest.com)
Fort Worth Star-Telegram Peeps Contest Finalist, 2nd place for "Peep Dynasty", 2013
Fort Worth Star-Telegram Peeps Contest Finalist, 3rd place for "The Big Lepeepski", 2012
Artist and Seller at:
Etsy.com, The Dallas Flea, Arts Goggle, Open Streets, Arts Market on Magnolia, Etsy Fort Worth, Cowtown Indie Bazaar, AIGA Creative Flea
Gold Award for Admit Box Experience, Collegiate Ad Awards, Willamette University, 2020
Gold Award for Counselor Road Piece/Mailer, Collegiate Ad Awards, Willamette University, 2020
Gold Award for Out-of-Home Campaign/Billboard Designs, ADDY Awards, AAF 2018
District Bronze for Billboard Designs, ADDY Awards, AAF 2018
Gold Award for Billboard Designs, Collegiate Ad Awards, Texas Wesleyan University 2017
Gold Award for Alumni Magazine Cover Illustration, Collegiate Ad Awards, Texas Wesleyan University, 2016
Gold Award for Athletics Brand Design (logo and assets), Collegiate Ad Awards, Texas Wesleyan University, 2016
Bronze Telly, Concept and Art Direction, Football Launch Commercial "This is our year", Texas Wesleyan University, 2016
Gold Award for University Annual Report, Collegiate Ad Awards, Texas Wesleyan University, 2015 & 2016
Silver Award for Direct Mail Campaign, Collegiate Ad Awards, Texas Wesleyan University, 2014
Best of Show for Integrated Campaign, Educational Digital Marketing Awards, Texas Wesleyan University, 2014
President's Recognition & Staff Recognition, Texas Wesleyan University, 2013 & 2014
Bronze Award for Integrated Campaign, Higher Ed Marketing Awards, Texas Wesleyan University, 2013
Silver Award for Direct Mail Campaign, Collegiate Advertising Awards, Texas Wesleyan University, 2012
Performance Award for Creativity & Innovation, HRsmart, 2008
Best Advertising Campaigns, Art Institute of Dallas Portfolio Show, 2007
Graphic Design Departmental Scholarship, Art Institute of Dallas, 2006
Appearances:
UCDA, Design Summit, Session Presenter, San Diego, 2018
DWCo., Guest blog "Why great designers don't settle for mediocre work", 2018
Stamats Adult Learners Conference, General Session Presenter, Huntington Beach, 2017
UCDA Design Conference, Session Presenter, San Antonio, 2016
Case Conference (Council for Advancement & Support of Education), Session Presenter, Dallas, 2016 & 2017
Texas Love Hand Lettered Shirt on Cottonbureau.com, 2015 & 2016
BuzzFeed.com Father's Day Feature, "The Dad Abides" greeting card, 2014 (Also sold on Lebowskifest.com)
Fort Worth Star-Telegram Peeps Contest Finalist, 2nd place for "Peep Dynasty", 2013
Fort Worth Star-Telegram Peeps Contest Finalist, 3rd place for "The Big Lepeepski", 2012
Artist and Seller at:
Etsy.com, The Dallas Flea, Arts Goggle, Open Streets, Arts Market on Magnolia, Etsy Fort Worth, Cowtown Indie Bazaar, AIGA Creative Flea